Our industry’s Achilles heel was uncovered in a just-released Truth About Advertising survey, a partnership between the 4A’s and IPG’s McCann Truth Central along with Momentum.
That’s pretty impressive.
But 79% of people who work in advertising feel that “we’re good at selling our client’s businesses but not our own.”
We’ve got to sell ourselves better and this can happen with your help.
How? Change can happen with one great idea. And that’s the goal of the 4A’s TruthBrief competition.
Here's the brief. Run with it!
Problem: We’re too insular: this has a knock-on effect in how we view ourselves, how others view us and our ability to attract new talent.
Target Audience: We currently operate in a B2B model (i.e., trying to attract Clients and impress each other); we need to incorporate a B2C model in order to attract new talent.
What do we want people to think: Advertising is the number one place to be creative, producing 15% of the nation’s jobs.
Tone: Honest, inclusive and proud.
Mandatories: Must be an idea that can live on any channel and run in any U.S. market.
All submissions must be in a video format, no longer than five-minutes.